Outdoor Marketing Executive

Merchandising Execution

• Liase with the marketing manager to execute merchandising strategies for each product category - batteries, lubricants, and auto parts at the Badami Group level in UAE, in line with overall brand positioning and marketing campaigns.
• Create market-specific planograms and ensure consistency across dealer locations, retail outlets, and garages.
• Align product displays with current promotions, campaigns, or seasonal initiatives to ensure timely activation and relevance.
• Supervise the installation of branding materials, including stands, racks, signage, window graphics, and dealer boards.

Trade Marketing & Channel Support

• Collaborate with the sales managers and marketing manager to implement trade-specific campaigns and support with physical merchandising collaterals.
• Ensure maximum visibility at point of sale (POS) locations, including service centres, fleet workshops, and multi-brand retailers.
• Recommend channel-specific merchandising improvements based on consumer buying behaviour and competitor research & insights.

POS Material Development & Management

• Liaise with the marketing manager to oversee the timely production and distribution of merchandising materials like danglers, wobblers, posters, shelf strips, and branding kits etc.
• Work with external vendors and printers and ensure brand guidelines are implemented.
• Maintain an inventory log of POS materials and ensure regular replenishment to key markets

Market Audits & Compliance

• Conduct regular field visits to ensure the correct and consistent execution of merchandising plans.
• Evaluate the condition and placement of displays, signboards, and vehicle branding, and ensure compliance with branding standards.
• Report competitor merchandising activities and offer proactive recommendations to enhance A-MAP’s shelf presence.

Initiative & New Projects

• Proactively identify new merchandising opportunities, pilot concepts, and suggest innovative visual projects to boost brand visibility.
• Lead special initiatives or visual rollouts independently and take ownership from concept to implementation.

Data, Reporting & Analytics

• Maintain and update a centralized merchandising tracker covering execution, deployment, and campaign outcomes.
• Provide monthly merchandising performance reports with KPIs, market feedback, and actionable insights.
• Utilize photos, sales team inputs to report on visibility and activation results.

Event Support & Exhibitions

• Assist the marketing manager in the planning and execution of visual merchandising elements for exhibitions, roadshows, and dealer meets, etc.
• Support in any other outdoor adhoc marketing requirements

Team Supervision

• Supervise one or more merchandisers, ensuring clear task execution, follow-up, and field performance.
• Train and guide the merchandising team on display guidelines, brand compliance, and campaign rollouts.

• Bachelor’s degree in marketing, Business Administration, Retail Management, or a related field.
• 3-5 years of merchandising experience, preferably within the automotive, lubricants, batteries, or FMCG industries.
• Solid understanding of retail merchandising practices, trade marketing, and channel activation.
• Prior experience working with automotive brands or product lines is highly preferred.
• Hands-on experience in POS development, vendor management, and merchandising deployment logistics.
• Strong attention to detail, visual sensibility, and understanding of shopper behaviour.
• Proficiency in Microsoft Office (Excel, PowerPoint, Word); experience with Adobe Illustrator or Photoshop is a plus.
• Strong written, verbal communication, negotiation, and coordination skills.
• Ability to travel frequently across the UAE markets.
• A UAE driving license is required.