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Latest News & Events

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7 - Feb - 2018

R&D workshop with RNTBCI

RNTBCI has joined hands with A-MAP R&D for the first time to conduct a study on the field performance of the batteries fitted in the Nissan cars manufactured in India, with the aim of improving the active life of the batteries. A-MAP R&D Center in Al Quoz, Dubai which is an established Center for Auto Battery Applied R&D in the GCC region, is the chosen location for the project. RNTBCI team along with the Technical team from A-MAP performed series of tests and analyzed the products & their performance parameters to come up with multilayered improvement plans. A-MAP is presently[...]

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1 - Feb - 2018

Johnson Controls (JCI) Training Session

A-MAP organized a highly interactive training and information sharing session with JCI Germany team at our QC Center. The training was conducted by the Product Marketing Manager Mr.Florian Frantz of Johnson Controls Power Solutions EMEA. A-MAP Sales & Service teams actively participated in the program, where there was mutual exchange of market related information, customer behavior and expectations, trends in the International markets and Product Quality & field performance, Benchmarking of different products & brands. EVEREADY batteries are made to the highest quality standards in the Johnson Controls factory in Europe. These batteries are designed to deliver long life performance[...]

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29 - Dec - 2017

Training Workshop for A-MAP Sales Team

Continuous learning is the key to a successful sales team. We, at A-MAP, organized a training programme exclusively for sales teams covering Domestic, Fleet & Corporate, Regional & Showroom Sales departments. The teams were divided into two batches - first batch had their session on 21 December 2017, while the second session was on 28 December 2017. The training workshop was filled with interactive activities, highlighting the following aspects: Define your limitations: Discussions on what are the challenges the staff face when they are given sales targets Challenge your limitations with positive thoughts: Impact of mind over body, how body[...]

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4 - Nov - 2017

Blood Donation Drive – Nov 2017

Blood is the most precious gift that anyone can give to another person - the gift of life. A-MAP organized another blood donation campaign on 13th November 2017, in collaboration with the Dubai Blood Donation Centre. It was held at Deira Twin Towers from 9AM to 2PM. The campaign was another great success and the donations have hopefully made a difference in saving lives and assisting in life enhancing treatments of many patients. We would like to thank everyone who was able to participate in this initiative. Your donation has made a big difference in saving lives and assisting in[...]

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2 - Aug - 2017

A-MAP and Fasttrack announce 15% discount on Solite Batteries, Exclusively at Fasttrack

This new offer strengthens the partnership between the two companies! Al-Muqarram Auto Spare Parts Trading (A-MAP) steps up another gear in strengthening its business bonds with this exclusive offer in collaboration with Fasttrack, the popular vehicle repair and maintenance centres. The offer is valid until the 30th September 2017. Solite has been a preferred battery for Fasttrack customers across its 13 outlets in the UAE. It is envisaged that this relationship will not only enhance the sales of Solite batteries but also raise the awareness of both brands in customers’ minds. Fastttrack is located at both Emarat and ADNOC service[...]

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12 - Jul - 2017

ASIMCO’S global marketing expansion intensifies with strategic thrust into African markets.

ASIMCO’s global marketing expansion gains positive momentum through its forays into African markets. This comes in the wake of unprecedented growth potential in the continent. The roll-out of the expansion is driven from its hub in Kenya and implemented through A-MAP’s widespread presence in the region. ASIMCO’s concentration in Africa is in response to the rising demand for auto parts and accessories in the continent. The region reports a growth rate of 11% year-on-year and is expected to be worth $15.3 billion by 2020. This highly motivating double-digit demand for parts is led by countries like Kenya, Ethiopia, Nigeria, Tanzania[...]

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