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Our esteemed Managing Director, Mr. Asad Badami, recently had the privilege of attending the 2nd ADNOC Lubricants Partners Conference in the vibrant city of Marrakech, Morocco.
He took part in an insightful panel discussion with other top senior executives from across the globe, exchanging valuable perspectives on fostering partnerships, driving collaboration, fueling growth, and constructing intelligent sales strategies.
We’re incredibly proud of Mr. Asad Badami’s contribution and honoured to have him represent A-MAP at this prestigious event!
Power Up Safely – A-MAP Car Battery Safety Campaign
To promote safe driving practices and enhance awareness regarding car battery safety, A-MAP recently conducted a comprehensive Car Battery Safety Campaign in collaboration with Autopro! This initiative aimed to raise awareness about the importance of proper car battery maintenance, potential hazards associated with faulty batteries, and best practices for ensuring safety.
By empowering drivers to take proactive measures for safer and more reliable driving experiences, our campaign aimed to create a safer environment for drivers and reduce accidents caused by battery malfunctions on UAE roads.
A-MAP, in association with the non-profit organization Swantwanam teamed up this Ramadan to distribute iftar meals to spread the importance of kindness and compassion. We hope this initiative inspires others to join us in supporting the community and spreading joy not just during Ramadan but all year round. Let’s continue to make a positive difference in the lives of those around us.
A-MAP, the global market leader in the distribution of quality and reliable aftermarket auto parts, celebrated a milestone by marking the ground breaking ceremony for their new business park in Emirates Industrial City, Al Sajaa Industrial area of Sharjah. The AED 50 million business park will include state of art warehousing facility, office block, accommodation for staff and a well-equipped service center. This Business Park will enhance logistics capabilities of A-MAP and sustain its position as the largest aftermarket Auto parts distribution network provider across Middle East & Africa region.
The Facility will be constructed on 250,000 square feet area of land with 100,000 Square feet of completely racked warehouse to store Lubricants, batteries & Auto parts. and is scheduled for commissioning in the 3rd quarter of 2023. A-map signed agreement with Agnice Contracting LLC for the Development of the Park and is scheduled for completion in the 3rd quarter of 2023. The Design for the Park is done by the renowned Consultants, Capital Engineering Consultancy LLC.
Mr. Asad Badami, Managing director of A-MAP, said: “The A-MAP Business Park marks a significant milestone in the history of the company, especially when the company Celebrates its 20 years of success in 2022. The facility is uniquely equipped to meet the needs of our customers for years to come.”
The ceremony was attended by Asad Badami, Jose Thomas Chief Financial Officer of A-MAP, Eng. Aman Al Qaisy General Manager of Capital Engineering Consultancy LLC, Mr. Aasim Ameer Chief Operating Officer, and Mr. Anish Kasim General Manager of Agnice Contracting, along with top officials from A-MAP, Capital Engineering, Agnice Contracting and Al Multaqa Building & Construction.
We are delighted to share that Middle East’s leading automotive magazine Tires & Parts has featured a candid interview with our Head of R&D and Technical, Mr. Ramamurthy P Rao in its February edition.
The Q&A features discussion with Mr. Rao on a wide range of topics, starting with his professional achievements, to latest trends in automotive battery industry, to A-Map R&D’s role in the ME market & it’s contribution to the success of A-Map’s product brands globally and what the future holds for the industry.
Access the full current issue of Tires & Parts magazine online here: https://tiresandparts.net/digitaledition/
We would like to thank everyone who were able to participate in this initiative. Your donation has made a big difference in saving lives and assisting in life enhancing treatments of many patients.
We are proud to announce that all our battery brands/products are approved by the Emirates Authority for Standardization & Metrology for ECAS certification under the following GSO standards:
UAE.S GSO 34
UAE.S GSO 35
This is another testimony of the high quality standards of all our product brands and range. All our batteries in future will be with the ECAS marking as a proof of ESMA certification.
A-MAP is proud to be awarded ISO 9001 and ISO 45001 certifications. These are internationally recognized standards that set the criteria for quality management system and occupational health and safety management system respectively. They provide guidance for companies and organizations looking to ensure their products and services consistently meet quality requirements.
A Certificate of Appreciation was presented to A-MAP at the Concluding Ceremony for contributing to the Dubai Chamber Sustainability Week 2019. A-MAP participated in the ‘Let’s Reduce and Recycle Campaign’ to help make a difference and save the environment.
This initiative was organized by Dubai Chamber Centre for Responsible Business, from 21 – 28 Nov 2019 in which more than 291 companies participated and was attended by 18,183 people.
We recycled approximately 2,491 pounds of paper in the form of old magazines, catalogs and office papers. 4 boxes of old clothes and shoes were also collected.
Our annual staff get-together was held for all our employees, to come together in celebration of their efforts of 2019, and a new start to a promising year ahead.
On Tuesday, 17th December 2019, all staff members were boarded on an exclusive Catamaran Cruise on Dubai Canal for an evening filled with fun, laughter, floating through the heart of Dubai, enjoying the Tanoora show, live singer and a BBQ buffet dinner.
This year, we recognized our staff for their long term service by awarding those who have been with the company for more than 10 years.
If your battery is showing signs of damage or failure, don’t hesitate to get it replaced at your local AUTOPRO today. You might just get a car out of the whole deal! AUTOPRO is running an exciting raffle draw in collaboration with Al-Muqarram Auto Spare Parts Trading or A-MAP from 1st of August 2019 to 30th of September 2019. Customers who buy Solite batteries at eligible EPPCO/ENOC sites can participate in this draw and get a chance to win a beautiful Lexus UX 200. Participating is very easy; all you need to do is:
• Buy a Solite battery from AUTOPRO and get your old malfunctioning battery replaced.
• Fill out the raffle draw form with your contact information and related details.
• Wait for our call!
If you’re lucky, you’ll be driving away in a luxurious Lexus soon. This offer is available in most AUTOPRO sites. You can always ask the store manager for more information and double-check to ensure they offer the raffle tickets.
Why Choose Solite Batteries?
Solite batteries are some of the most popular battery brands at AUTOPRO. These batteries are designed to handle the driving conditions in the UAE and will last for a long time. They can tolerate heat and deep discharge better than most brands available in the market. You can freely drive your car at the peak of summer without experiencing many battery problems.
Solite has a great reputation for quality, performance, and customer support. Every battery goes through a comprehensive quality check to ensure you don’t have to worry about a malfunction. At A-Map, we only work with brands we trust and respect. Solite is one of the best in the industry.
Collaboration Between Two Reliable Companies
We promote Solite and provide offers on their batteries because we trust the products. We work with AUTOPRO and support the brand because we trust the quality of their services. AUTOPRO offers a wide range of professional auto repair and maintenance services. No matter what problem you face, their service center can help.
You can find AUTOPRO at almost every ENOC or EPPCO service stations throughout the UAE. If you’re looking for reliable technical service and great customer support, AUTOPRO is the best choice.
AUTOPRO serves around two million customers every year and has an excellent support system in place. They employ more than 1500 great technicians and professionals to ensure customers get the best service possible. It is our pleasure to collaborate with such a reliable establishment.
About A-Map
Al-Muqarram Auto Spare Parts Trading is one of the best and most trustworthy auto parts wholesalers in the UAE. We offer a wide range of good-quality products from reliable brands like Solite. We provide batteries, aftermarket parts, and everything in between. As a well-established company, we are aware of the customer’s needs and do our best to fulfill them. Our company has an excellent customer service system in place so if you have any questions about our products and services, don’t hesitate to reach out to us!
A-MAP participated in Automechanika Dubai 2019 – The largest international trade show for the automotive aftermarket and service industry in the MEA region.
The 17th edition of the show was held from 10 – 12 June 2019 and offered the opportunity to meet over 1,880 exhibitorsfrom 63 countries spanning 63,300sqm at the Dubai International Convention and Exhibition Centre.
A-MAP used the 2019 edition of the Automechanika Dubai show to launch its latest range of European batteries, ASIMCO PLUS.
A-MAP unveiled the ASIMCO PLUS range of batteries on the first day of MEA region’s biggest auto aftermarket exhibition, Automechanika Dubai. These batteries are capable of providing unparalleled performance even in demanding climatic conditions.
The batteries are produced in Europe, in line with the highest quality standards and pass stringent quality tests to ensure hassle-free functioning. Most vehicles on the road today, are ISS (Idle Start Stop) enabled and use AGM batteries that offer significantly better performance when compared to conventional batteries. A-MAP plans to cater to this segment with their new brand, as ASIMCO PLUS batteries feature AGM Technology which is ideal for use in the modern vehicle with regenerative breaking and high energy demands.
The batteries sport a full frame optimized grid design that enhances the longevity of the battery life and the active material has been developed to withstand the tough usage conditions in the soaring heat that the Middle East is known for. The ASIMCO PLUS batteries are delivered ready to use and have CA 100 Technology which ramps up performance through its use of calcium alloys. The Heavy Duty range of batteries has a unique design that comprises a battery cover. Other features include a Labyrinth System, Safety Caps, Flame Arrestors and central degassing which makes batteries stronger, safer and more resistant to leaks and spills in demanding rough conditions.
A wide range of ASIMCO PLUS batteries are available to suit different types of vehicles and they are delivered filled and charged for a total maintenance free performance.
We are pleased to announce the launch of our sister concern – Badami Logistics.
It is an ISO certified, UAE based privately owned Logistics Company. Established in May 2019, with an objective to be the leader in contract logistics, 3rd Party Logistics, freight management, Transportation and integrated supply chain solutions within the Region.
Badami Logistics owns state of the art warehousing facility in Jebel Ali Free Zone area, within the free trade zone of Dubai with proximity to Jebal Ali Sea Port and Airfreight corridor at Dubai World Central on the other end.
A maneuver to strengthen the partnership between the two companies
This offer is enough to give a heads up to all the car owners out there in the UAE, looking for a cost-effective deal for their car servicing. This summer promotion is exclusively created by Al-Muqarram Auto Spare Parts Trading (A-MAP) in collaboration with Fasttrack- A leading vehicle repair and maintenance centre. This overture is intended to benefit the esteemed clients and customers of both the companies as well as to reinforce their business bonds. The offer is valid from 1 September – 31 October 2018.
All you need to do is, visit any nearest Fasttrack outlet, choose Solite battery for your vehicle battery replacement, and get 15% cash discount right away. Moreover, get your car serviced by the Fasttrack professionals with an extra 10% discount on your next visit.
Talking about Solite batteries, they are simply unmatched when it comes to performance and durability. Solite manufactures highly reliable and durable automotive batteries that satisfy the car lovers all over the world, especially in UAE. It is because the summer in UAE remains at the peak, which can affect the car batteries to a great extent. Here comes the need of replacing your car batteries for which, A-map is offering an exceptional discount. A great time you can benefit from the deal.
This comes with no surprise that Solite is one of the most preferred battery brands for Fasttrack customers across its 13 outlets in the UAE. This is the reason why A-Map has come up with this amazing offer to help the car owners get the finest and affordable Solite batteries as well as car services.
Fasttrack is a well-acclaimed name in the sphere of car servicing and maintenance. The service centre has a wide reach in the market, and you can find its outlets in Dubai, Al Ain and the Northern Emirates, at strategically located Emarat Service stations. Visit any of the Fasttrack outlets for your vehicle battery replacement, and you can enjoy this amazing offer.
Al-Muqarram Auto Spare Parts trading (A-MAP) has not simply made its reputation in the market, but has earned it by providing superior quality of automotive parts from the top manufacturers. The company has maintained a strong relationship with the top brands manufacturing automotive parts, from Solite batteries to Asimco brake pads.
Be quick to steal the deal!
The focus of training for the technical team of the Transport Department was on safety, maintenance, handling & disposal of automotive batteries, environment protection, warehouse & warranty management. Battery management tools & testers were provided to the customer during the workshop.
It was a highly interactive training and information sharing session.
The agenda of the visit was to improve product quality. The team had extensive discussions with A-MAP R&D and joint product analysis was conducted in our tech center. The team also reviewed field performance and A-MAP Quality Assurance Systems.
A-Map’s and Sebang’s strengths are being synergized to deliver very high value added products to its customers across the globe.
A-Map conducted a ‘Summer Quality Assurance Drive 2018’ jointly with our esteemed suppliers Hyundai Sungwoo – Solite, South Korea in April-May 2018. This was a joint activity by the quality and technical team of Sungwoo, R&D & quality department of A-Map and the warehouse and logistics team of A-Map.
The focus of this activity was to ensure ‘Zero Defect’ product outflow to customer. The dedication and commitment of the team members towards delivering quality to customers was appreciated by the A-Map Management and they were recognized for their efforts with gifts and certificates.
Asimco participated in the 21st AUTOEXPO Africa – the largest automobiles, spares and accessories exhibition in the entire east African region.
This year, the event attracted exhibitors from 30 countries and 4800+ trade visitors from 12 countries. It was held from 17th – 19th May 2018 at the Kenyatta International Conference Centre (KICC), Nairobi, Kenya.
The rapid industrialization and modernization currently sweeping through many African countries has resulted in an increased demand for capital goods such as machinery, lubricants, spare parts, ball bearings and other automotive mechanical goods and accessories. The market for automobile spare parts, in particular, has been an attractive sector for global exporters, as Africa has witnessed a remarkable increase in imports by 30%.
The 16th edition of the Middle East and Africa’s (MEA) largest automotive aftermarket trade and networking event featured 1,812 exhibitors from 61 countries and attracted an audience of more than 30,000 trade buyers from 135 countries.
A-MAP’s pavilion exhibited a number of distinguished products such as Solite batteries and Achilles tires alongside several spare parts. A Big “Thank You” to everyone who came to visit us. Please feel free to tag our photos or share them with your friends.
Kagiri Community Development Youth Project (KCDP) is a community-based organization (CBO) in Kampala, Uganda East Africa established in 2003.
KCDP Youth Project works with children, adults and families in need of physiological and psychological care, including the differently-abled, senior citizens, and victims of natural disasters.
We contributed color pencils, t-shirts, paints, nursery books etc. for disadvantaged children.
Asimco participated in Equip Auto Algeria 2018 – International Trade Show For Automotive Aftersales And Services For Mobility.
It was the largest reference trade show for after-sales professionals on North African markets, with a participation of 340 exhibitors spanning 12,000 sqm of exhibition space. This 4 day event was held from February 26 – March 01, 2018.
Asimco participated in Automechanika Riyadh – Saudi Arabia’s leading regional trade fair for the automotive aftermarket industry. It was a 3 day event held from 5-7 Feb 2018 and attracted more than 154 exhibitors from 20 countries. There were 5 country pavilions showcasing their latest products and solutions across 6 product segments.
RNTBCI has joined hands with A-MAP R&D for the first time to conduct a study on the field performance of the batteries fitted in the Nissan cars manufactured in India, with the aim of improving the active life of the batteries.
A-MAP R&D Center in Al Quoz, Dubai which is an established Center for Auto Battery Applied R&D in the GCC region, is the chosen location for the project.
RNTBCI team along with the Technical team from A-MAP performed series of tests and analyzed the products & their performance parameters to come up with multilayered improvement plans.
A-MAP is presently running field trials for RNTBCI in UAE to help in their Quality improvement activities.
Renault-Nissan Technology & Business Center India – RNTBCI is the Engineering Center (R&D) for both car makers Renault & Nissan in the Indian subcontinent. They are primarily involved in :
A-MAP organized a highly interactive training and information sharing session with JCI Germany team at our QC Center. The training was conducted by the Product Marketing Manager Mr.Florian Frantz of Johnson Controls Power Solutions EMEA.
A-MAP Sales & Service teams actively participated in the program, where there was mutual exchange of market related information, customer behavior and expectations, trends in the International markets and Product Quality & field performance, Benchmarking of different products & brands.
EVEREADY batteries are made to the highest quality standards in the Johnson Controls factory in Europe. These batteries are designed to deliver long life performance through optimized grid design using the most modern European manufacturing technologies. A-MAP is an authorized Eveready car battery supplier.
Continuous learning is the key to a successful sales team.
We, at A-MAP, organized a training programme exclusively for sales teams covering Domestic, Fleet & Corporate, Regional & Showroom Sales departments.
The teams were divided into two batches – first batch had their session on 21 December 2017, while the second session was on 28 December 2017.
The training workshop was filled with interactive activities, highlighting the following aspects:
Blood is the most precious gift that anyone can give to another person – the gift of life.
A-MAP organized another blood donation campaign on 13th November 2017, in collaboration with the Dubai Blood Donation Centre. It was held at Deira Twin Towers from 9AM to 2PM.
The campaign was another great success and the donations have hopefully made a difference in saving lives and assisting in life enhancing treatments of many patients.
We would like to thank everyone who was able to participate in this initiative. Your donation has made a big difference in saving lives and assisting in life enhancing treatments of many patients.
This new offer strengthens the partnership between the two companies!
Al-Muqarram Auto Spare Parts Trading (A-MAP) steps up another gear in strengthening its business bonds with this exclusive offer in collaboration with Fasttrack, the popular vehicle repair and maintenance centres.
The offer is valid until the 30th September 2017.
Solite has been a preferred battery for Fasttrack customers across its 13 outlets in the UAE. It is envisaged that this relationship will not only enhance the sales of Solite batteries but also raise the awareness of both brands in customers’ minds. Fastttrack is located at both Emarat and ADNOC service stations in Dubai and Northern Emirates.
Asad Badami, Managing Director of A-MAP, said “This new offer indicates a fresh commitment to grow stronger together and boost each other’s brands. The offer is now an essential component of our annual promotional calendar which clearly demonstrates the mutual commitment between A-MAP and Fasttrack. This is a carefully planned strategic partnership which is designed to see a positive brand growth path in the years to come.”
ASIMCO’s global marketing expansion gains positive momentum through its forays into African markets. This comes in the wake of unprecedented growth potential in the continent. The roll-out of the expansion is driven from its hub in Kenya and implemented through A-MAP’s widespread presence in the region.
ASIMCO’s concentration in Africa is in response to the rising demand for auto parts and accessories in the continent. The region reports a growth rate of 11% year-on-year and is expected to be worth $15.3 billion by 2020. This highly motivating double-digit demand for parts is led by countries like Kenya, Ethiopia, Nigeria, Tanzania and Uganda, according to industry analyst Frost & Sullivan.
ASIMCO needs no introduction in the automobile trade. It is undoubtedly one of the leading players in brake products in the global automotive aftermarket being distributed regionally by Al-Muqarram Auto Spare Parts Trading [A-MAP]. The aggressive global marketing plan is geared towards reinforcing its market reach across the world.
Mr. Asad Badami, Managing Director at Al-Muqarram Auto Spare Parts, said “Our penetration into the African market is a concerted attempt to reinforce our marketing leadership in flagship brands like brakes, brake fluids, brake pads and brake shoes. ASIMCO’s product portfolio is widening and so is our presence in various markets across the globe.”
Mr. Badami went on to add “The potential of the African automotive aftermarket is immense considering that there are over 22 million vehicles on the continent’s roads to date. Hence the demand for auto accessories and engine components such as bearings, brake pads, spark plugs and filters are massive. ASIMCO’s hub is Kenya and the re-export base in the UAE are both vital strategic moves that will influence major growth in the years to come.”
Running parallel to the growing product portfolio will be a series of exhibitions in 2017 designed to raise awareness and reinforce the ASIMCO brand. The exhibitions cover a vast geographical area including countries such as Shanghai, Moscow, Tanzania, Ethiopia, Nairobi and Dubai.
Spokesperson: Mr. Asad Abbas Badami, Managing Director at Al Muqarram Auto Spare Parts LLC
Industrial relations, by definition, refer to the relationship between the management and the workers/employees of a given industry. And no matter what the industry type and scale, the problems affecting industry relations remain more or less uniform across the globe. “What is the worldwide industry problem when it comes to upholding strong relations?”, one may ask. Well, more than anything, it’s “us against them” approach of employees towards the management that gives rise to most issues. The stubborn and inflexible “I’m the boss, I own these people” mentality of the management only adds to the conflict. Both these factors, when combined, make a lethal combination that leaves little or no space for business ethics to flourish and nourish a conducive and productive work environment. These issues need to be nipped in the bud for ethical practices to bloom. Ethical practices, followed by both parties, leave almost no room for unpleasant issues to crop up. It is essential for the management to break across these barriers in order to let strong functional industrial relationships form and grow.
This is exactly why a level of sensitivity towards ethical standard is very important in trade and business. Conforming to high ethical standards lets professionals and corporations co-work in a fair and moral manner suitable for all. A level of sensitivity towards morals and values is essential for the growth and sustenance of any organization. Following ethical practices develops a sense of trust between the workers and the management, hence strengthening industrial relationships. Business ethics lead to a more productive workplace. It is a known fact that long-term profitability of an enterprise is directly proportional to its value system as unfailing ethical behavior generates a consistent positive public image. The effects of morally correct practices are positive in a long run. Ethical businesses not only help build a positive reputation for an organization but also attract credible and talented individuals who wish to be a part of the team.
Business owners must do whatever it takes to cultivate a conducive environment
It is essential to understand the importance of being ethical
The importance of business ethics in running a profitable business better not be overlooked because high ethical standards play a crucial role in the success of an enterprise. From ethics in management to sensitivity in the way the enterprise deals with its stakeholders; ethical practices are known to increase profitability in the long run. Be it ethical accounting practices or treatment of employees, the management needs to lead by example in order to ensure that each level of employees consistently follows ethical practices. This creates a positive work environment for everybody and it is no secret that a happy employee is a productive employee. While unethical practices spread unrest amongst employees, practices that resonate the basic morals people seek in enterprises increase happiness and productivity. Satisfied employees are able to focus on their jobs, while dissatisfied employees are always distracted. Hence, value systems of enterprises need to have a huge impact on employee retention as well as turnover. Similarly, other stakeholders of an enterprise like investors and customers also depend heavily upon the image of the company. Unethical practices lead to distrust and lack of confidence, which has a direct negative impact on the profitability of the business.
Both internal and external trade relations matter
Ethical standards need to be maintained both internally and externally to cultivate sustainable relations that lead to increased trust and confidence, amongst all stakeholders. When your stakeholders i.e. employees, clients, investors, public etc. trust in your enterprise and your ways of working, it obviously leads to strong and sustained relationship building with each of them. Impressive numbers on financial statements don’t matter beyond a point if your stakeholders are constantly dissatisfied with you owing to your unprincipled practices. Every enterprise has a moral responsibility towards its consumers, employees, investors, government, environment and even the society at large.
It is, therefore, imperative for enterprises to maintain principles in a holistic manner and conform to high ethical standards in every aspect of their business in order to build sustainable industrial relations. After all, industrial relations have a great impact on the productivity across all levels of an enterprise and everyone knows that success and profitability depend majorly on productivity.
Adherence (or not) to high ethical standards is the difference between a successful and an unsuccessful enterprise these days. Not being ethical is not very durable.
Al-Muqarram Auto Parts (A-MAP) made a strong showing at 2017 edition of Automechanika Dubai which was held at the Dubai International Convention and Exhibition Centre (DWTC) from May 7 to May 9. The company used its booth at the showcase a wide range of products including Sebang batteries, Solite batteries, and Achilles tires as well as several spare parts. The exhibits at the booth drew the attention of both visitors to the show as well as experts and professionals who are a part of the industry.
A-MAP is a global player which specializes in the distribution of aftermarket automotive spare parts, Automotive Batteries, Tires and Lubricants. The company is based in the bustling commercial hub of the Middle East, Dubai, and has a network of branch offices in China, South Africa and Qatar.
A-MAP is successful largely thanks to the efforts of its team and the able leadership of Mr. Asad Badami, the managing director of the company as well as a trusted distribution network that provides AMAP’s customers with seamless access to its products. The company is backed by the best customer service professionals and optimized logistics to ensure constant availability of products. Mr. Badami is known for his combination of expertise in the industry and established leadership skills and the sound professional
Automechanika Dubai 2017 is one of the leading automotive aftermarket show in the region and attracts automotive professionals looking for the latest products and services related to maintenance and car-shop equipment.
Al-Muqarram Auto Spare Parts Trading (A-MAP) develops closer business bonds with Nasser Bin Abdul Latif Al Serkal Est. – There by taking another step forward in its commitment to building strong business relationships.
Boosted by this partnership A-MAP establishes its position as an integral part of the Al Serkal’s current retail expansion across the UAE. Simultaneously A-MAP will play a key role in enhancing the sale of its Solite brand of batteries and serve the UAE’s growing customer base more efficiently.
Al-Muqarram Auto Spare Parts Trading (A-MAP) is one of the largest distributors of automotive products in the region and attributes its success to reliable brands, top class service personnel and ready availability of goods, supported by a reliable distribution network. Located in the heart of Dubai’s main business trading hub, A-MAP presently operates a network of branches in Qatar, China, South Africa and USA.
Asad Badami Managing Director of A-MAP said: “We are happy to be consolidating our relationship with Nasser Bin Abdul Latif Al Serkal Est. Our two companies have a strong strategic fit which will only help to leverage our respective brands. Al Serkal is looking to expand its retail network by another 3 outlets by mid- 2017, adding to the current 12 locations. As a result, it will give our brands wider reach and maximize market penetration. We are presently working on further initiatives for closer collaboration.”
The new regulations, approved by the Directors of Emirates Authority for Standardization and Metrology (ESMA) encompasses all areas of the auto spare parts industry, from manufacturing and packaging right down to transportation and sales and use of these products. It is expected to be announced by ESMA once approved by the cabinet.
Asad Badami Managing Director of A-MAP, welcomed the announcement “This is great news for genuine dealers. It was time that a regulatory board set strict new laws that enforce ethical standards in the auto spare parts industry. We are now confident that this authoritative system will set specific standards for technical requirements, safety and performance of auto spare parts in the UAE.”
“The new laws will serve to protect both the motorists and the traders, encouraging fair trade practices across our industry. A-MAP welcomes this initiative and looks forward to its rapid implementation.” Asad added.
According to the Minister of State and Chairman of ESMA, Rashid Bin Fahd, the laws are expected to control at least 50% of counterfeit products into the country within the first year. It represents a warning to dubious traders that ESMA will keep a close eye on the influx of counterfeit spare parts and will act as an industry watchdog in the years to come.
Bin Fahd also assured the traders that an easily accessible database will also be launched. This will immediately identify product manufacturing sources and models to help traders differentiate between original counterfeit products. This means that traders and suppliers can make informed choices and take the necessary measures to abide by technical standards.
Al-Muqarram Auto Spare Parts Trading (A-MAP), one of the largest distributors of automotive products in the region, is located in the heart of Dubai’s main business trading hub, A-MAP presently operates a network of branches in Qatar, China and South Africa.
Driven by its on-going success Al-Muqarram Auto Spare Parts Trading (A-MAP), one of the largest distributors of automotive products in the region, is poised for further expansion. Located in the heart of Dubai’s main business trading hub, Deira, A-MAP presently operates a network of branches in Qatar, China, South Africa, Russia and USA. The company also exports a range of automobile spare parts to several African countries.
Mr. Asad Badami, Managing Director, enthusiastically commented “Our growth is not a question of chance but is a result of various resources working together. We believe there is no limit to growth because there is no limit to hard work, imagination and evolving strategies. Today’s markets are seamless and we as a team are determined to penetrate new territories and demonstrate the A-MAP advantage.”
Having recently launched a new development project in Jebel Ali Free Zone, A-MAP’s new warehouse and office facilities are currently under construction and should be completed by early 2017. Further to expanding its facilities, A-MAP has also recently opened its own distribution facilities in the Qatar and Russian markets.
In a constant search for expansion, A-MAP’s product team continue their plan to launch new brands in the aftermarket. Achilles tyres has been added to the company’s portfolio when an agreement with an Indonesian firm was signed for the distribution of their product. The recent agreement with Sharjah Municipality to supply Solite automotive batteries for their fleet is also a significant milestone for A-MAP, adding to the list of reputed companies, departments and institutions to its fleet portfolio. The agreement also reinforces the company’s excellence and capabilities to offer 360-degree service in line with partners’ requirements and specifications.
Al-Muqarram Auto Spare Parts Trading [A-MAP], a global player in the distribution of aftermarket automotive products, has recently conducted car battery maintenance training to 70 personnel of the Sales and Technical team at Fasttrack.
The training was conducted by Ramamurthy Rao who heads up the R&D, Technical & Quality Assurance division at A-MAP, and was aimed at equipping Fasttrack’s Sales and Technical team with knowledge on Lead Acid Automotive Batteries and Solite Batteries in a step towards offering avalue added service to customers.
The training program detailed the functions and roles of an automotive battery, understanding the specifications of part numbers, warranties and the significance of standards in defining various part numbers as per different international standards. Also included in the training was an introduction to Hyundai Sungwoo, the makers of world-renowned Solite Automotive Batteries, and the services A-MAP has to offer through its global network, R&D and quality focus and their system-based warehouse.
Asad Badami, Managing Director of A-MAP, said: “Battery maintenance is an essential component of critical power or uninterruptible power supply systems. A-MAP places a premium on quality control and this training program was aimed at equipping Fasttrack’s Sales and Technical team with an understanding of complete maintenance tips as well as the do’s and don’tsof automobile batteries. While batteries have a limited life expectancy, the training addressed the factors that diminish capacity and cause premature failure.”
Solite is one of the preferred batteries for Fasttrack’s customers in the UAE. Fasttrack is located at Emarat and ADNOC service stations in Dubai and Northern Emirates.
Al-Muqarram Auto Spare Parts Trading [A-MAP], one of the leading distributors of automotive products across the region, has announced a special offer on its Solite batteries at Fasttrack outlets which are available at Emarat and ADNOC fuel stations in Dubai and Northern Emirates.
The special offer, valid till September 30, is aimed at boosting sales and enhancing the cooperation between Fasttrack and A-MAP. Solite is one of the preferred battery for Fasttrack customers in the UAE.
Ahmad Ayyash, General Manager of Fasttrack, said: “Fast Track is privileged to be in business association with AMAP. We are thrilled with the response to the promotion and we have already started working for more promotions in the future.”
Asad Badami, Managing Director of A-MAP, said: “Our strategic partnership with Fasttrack is aimed at leveraging its wide network to deliver advanced services to the customers. AMAP places a premium on quality control and we are confident that this collaboration will further catapult its growth trajectory.”
Asimco, a leader in brake products in the global automotive aftermarket, has announced a global marketing plan to reinforce its market reach across the world.
Asimco is distributed regionally by Al-Muqarram Auto Spare Parts Trading (A-MAP).
The marketing plan will focus on expanding Asimco’s market reach in the UAE as also reinforcing its presence in Africa from its hub in Kenya and implemented through A-Map’s widespread presence in the continent.
Asad Abbas Badami, managing director of A-Map, said: “As part of its strategic growth plans, we are collaborating closely with Asimco to expand its market presence across various markets, from the UAE to Africa, which is an emerging market particularly in the automobile industry.”
“Through this endeavour, Asimco aims to continue building on its market leadership and brand building across the other parts of the world, backed by its iconic product range,” he said.
He added: “The automotive aftermarket in Africa offers great potential for growth, particularly considering that there are over 22 million vehicles on the continent’s roads as on date, thus offering a huge demand for auto accessories and engine components such as bearings, brake pads, spark plugs and filters. With its hub in Kenya, and re-export base in the UAE, ASIMCO is set for a major growth curve.”
Asimco lightboxes have been installed in the Nairobi Auto Parts Industrial Area in the Kenyan capital, which is one of the most effective channels of advertising particularly for the automotive industry, said a statement.
Asimco’s increased focus on Africa comes close on the heels on the surging demand for auto parts and accessories in the continent, which is growing 11 per cent year-on-year and is expected to be worth $15.3 billion by 2020.
The double-digit demand for parts in the continent is led by countries like Kenya, Ethiopia, Tanzania and Uganda, according to industry analyst Frost & Sullivan.
Asimco, which launched its range of brake fluid, fuel pumps and shock absorbers this year, has witnessed encouraging growth, and a strong potential on offer for products in the Middle East, Africa and beyond, it added.
The UAE is a business hub and safe haven for global investors. As far as growth is concerned, being based in the City of Wonders, our main focus areas are the Middle East, Africa and CIS countries. Expansion plans are always on the cards for us. We have recently launched a Dhs25 million project in Jebel Ali Free Zone. Our new warehouse and office facilities which are currently under construction, will be completed by January 2017. This was stated by
Asad Abbas Badami, Managing Director, Al Muqarram Auto Spare Parts Trading (A-MAP), during an exclusive interview with Inayat-ur-Rahmanof The Gulf Today, adding that hosting Expo 2020 would add jewels to the country’s crown.
Here is the full interview
Q: How is the local and global market for car batteries and spare parts going to be like this year, in view of the slower global growth predicted?
A: It is worth stating that in general a slower growth rate is being predicted and the industry is downbeat about the current global economic scenario.
As far as spare parts and car batteries are concerned, it never loses its shine. Auto parts are much-needed products of daily usage similar to food being a daily necessity.
From an industrial point of view, the auto parts and car batteries sector is very secure and lucrative, where demand and business growth are always very reliable and consistent.
The automotive sector tends to shift internally, hence due to the economic crisis, new car productions and their global sales growth are affected to some extent.
Keeping in mind the importance of spare parts and car batteries, its demand still exists and is on a solid growth trajectory. Driving vehicles on the roads is the daily requirement of end-users. People are still purchasing vehicles regardless of the global economic crunch.
In this region the major upcoming markets such as India and Africa are still reflecting rapid growth, where more and more people are purchasing cars, which ultimately increases the demand and importance of spare parts and car batteries.
Q. Where do you see the growth potential moving forward?
A: The UAE is a business hub and safe haven for global investors. As far as growth is concerned, being based in the City of Wonders, our main focus areas are the Middle East, Africa and CIS countries. These are markets which are not saturated by any means.
They have huge potential for growth and are not untapped markets. Many people from rural areas are moving towards mainstream places. People are keen to buy cars, creating more demand and room for spare parts and car batteries. Our region is one of the most vibrant regions in the world having an immense growth potential.
Q: What is your view on the global market and how the oil price is related to your distribution planning?
A: The fluctuation in global oil prices has not only affected the automotive sector but has also affected the mood, mentality and psychological approach of the business world.
The lower oil prices have put a negative impact on the currencies of different countries and have also affected the economies of the oil-dependent and natural resources producing Third World countries and Africa to a great extent.
It is not necessary to create a hype in the market as all these developments are temporary.
The global economies have already witnessed oil prices hovering below $30 and also hitting above $150 almost few years back, but still at that time the business morale was quite high. I am optimistic that the global economy will avoid recession and be back on track soon.
Q: How is Al Muqarram Auto Spare parts LLC different from others? Many LLC shops do the distribution as well?
A: Our Company has a different and unique business approach which differentiates us from others. We don’t consider ourselves as a trading company but rather as manufacturers’ representative organisations as well.
We work on a direct distribution model. We have allocated distributors in around 40 different countries across the globe and we supply products directly to them. We are always active in the market. Our company participates in various local and global exhibitions in order to drum up support of our products.
We are providing 360-degree services to our customers. Our company is the only trading organisation in the region having our own state-of-the-art Quality Control Center.
We are associated with big names in the UAE such as Enoc – Autopro, Emarat – Fasttrack, Al Serkal, DP World, Sharjah Municipality, which has added more flavour and credibility to our company’s strength in the region.
Q: What is your current market share in the \Middle East & Africa and how to do you plan to increase or sustain it?
A: We are a market leader in terms of battery sales with around 40 per cent of market share in the UAE.
We distribute around 300,000 batteries annually out of 800,000 battery market size in the UAE. Saudi Arabia is a major market for us in the GCC region.
We recently started our own distribution facility in Qatar and Russia. Our company also exports various kinds of automobile spare parts to many African countries such as Ghana, Kenya, Tanzania, Ivory Coast and Nigeria.
We have been able to build a loyal and satisfied clientele in Africa due to the high quality and competitive prices of our goods.
Q: The auto spare parts and battery market is very competitive with so many new brands penetrating in the market? How are you competing with your competitors?
A: Ready availability of goods backed by a reliable and efficient distribution network has further helped our company penetrate the emerging markets around the world.
Q: According to you what are the key components of the batteries that everyone should know of?
A: Batteries play a key role in the automobile sector. We can drive vehicles to some extent if a tyre runs flat or the brakes are weak, but we can’t move a car if the battery is dead, it is the lifeline of a vehicle. The key component in a battery, which everyone should understand, is that it doesn’t have an absolute life. The lifespan of a battery increases upon regular usage contrary to other products in the vehicles and driving habits and exposure to extreme elements can shorten the life of a battery.
Q: Are you planning any expansion globally or in the UAE? Any investment plans?
A: Yes, we are keen to further expand our global footprint. Over and above expanding the facilities in Jebel Ali Free Zone, we have recently entered Qatar and Russian markets with our own distribution facilities. We are also targeting to tap into some African markets in order to build a loyal and satisfied clientele there.
Q: Any new product launches?
A: Last year we signed a deal with an Indonesian firm and got distribution rights of Achilles Tyres. We are also in a partnership deal with Asimco, one of the leading players in auto spare parts in the global automotive aftermarket. We at A-MAP are working closely with Asimco to build on its market leadership with an iconic product range and are planning to launch new products under Asimco’s umbrella in the near future.
Q: How optimistic are you about the rest of the year?
A: The first-half of the year has been challenging due to lower commodity prices and fluctuation in global currencies. I am optimistic that the economy, which is currently in the doldrums, would buck the global trend. I expect stability in the upcoming two quarters of the year.
Q: The UAE is heading towards Expo 2020. How upbeat are you that it will further strengthen the country’s economic growth?
A: We should commend our visionary leaders for achieving this milestone. Winning Expo 2020 is one of the greatest achievements of the UAE. I believe that the UAE is the right platform to communicate the world’s most brilliant ideas, bringing the global community together to learn, share and grow, while introducing significant new technologies and innovations. With major international airports, Dubai is represented as an airport city with an urban layout infrastructure and economy centered on its airports. Hosting Expo 2020 will be beneficial for many sectors such as airports and transportation, road infrastructure, logistics, business centers, free zone areas, banking, hospitality, retail and more. Moreover, the employment opportunities generated should increase in the travel and tourism sector, indicating significant potential for permanent roles to serve the expanded economy.
Q: How are Solite & Asimco different from other brands of the same origin?
A: Solite is a Korean product and a highly reliable automotive battery that satisfies the car lovers all over the world under any circumstance.
The internal rust-free calcium metal exhibits the excellent heat resistibility and the strong immunity against drastic temperamental change. It comes as an OEM product of Kia & Hyundai which therefore adds credibility to its performance.
Asimco has set very high standards with its product portfolio and is presence in various markets across the globe.
Its product portfolio has been reinforced to build on its strong reputation in the sector worldwide, amidst a surging demand for world-class products.
ASIMCO, one of the leading players in brake products in the global automotive aftermarket being distributed regionally by Al-Muqarram Auto Spare Parts Trading [A-MAP], has announced that its product portfolio has been reinforced to build on its strong reputation in the sector worldwide, amidst surging demand for world-class products.
The company, which launched its range of Brake Fluid, Fuel Pumps and Shock Absorbers this year, has witnessed encouraging growth in its operations across the globe, and a strong potential on offer for products in the region and beyond.
ASIMCO brakes, including brake pads and brake shoe, registered as an international brand aiming at global market, has been highly recognized for good quality reputation since it was established in 2001. The launch of new products is to further build on its market leadership.
Mr. Asad Abbas Badami, – Managing Director at Al-Muqarram Auto Spare Parts, said: “In line with customer demand, ASIMCO is launching the new products as it strives for excellence in its product range with a particular focus on development and continuous improvement. The vehicle fleet on the road overall is getting older, and people are generally hanging on to cars longer – this creates a vast segment of out-of-warranty vehicles requiring repairs and replacement parts and ASIMCO aims to capture this vital market segment. We at A-MAP are working closely with ASIMCO to build on its market leadership with iconic product range.”
ASIMCO Brake Fluid offers optimal viscosity to lead to consistent and steady brake pressure response throughout the entire service life. It also provides maximum protection against vapour formation, as also corrosion protection and lubrication with high-grade additives.
Similarly, ASIMCO fuel pumps offer a wide selection to suit different customer needs while the ASIMCO shock absorbers, manufactured according to Original Equipment specifications, are produced in the biggest shock absorber factory in Asia, offering high quality products at very competitive pricing.
ASIMCO has set very high standards with its product portfolio and presence in various markets across the globe.
Al-Muqarram Auto Spare Parts Trading [A-MAP], one of the leading distributors of automotive products across the region, has signed an agreement with Sharjah Municipality to supply Solite automotive batteries for their fleet for 2016 and 2017.
The agreement was formally handed over by Ashik Muhammed, Sales Manager-Fleet and Corporate at A-MAP, to Abdul Rahim Mohammed – Head of Purchase & Contracts at Sharjah Municipality, in the presence of Mohamed Abbas Ghulam – Purchase Officer, and Sultan Salim Al Hashmi, Head of External Relations Division, Corporate Communications Department at Sharjah Municipality.
The agreement with Sharjah Municipality is a significant milestone for A-MAP, adding to the list of reputed companies, departments and institutions in its fleet portfolio. The agreement also reinforces the company’s excellence and capabilities to offer 360-degree service in line with partners’ requirements and stipulations.
Mr. Asad Abbas Badami, – Managing Director at Al-Muqarram Auto Spare Parts, said: “throughout the previous two years, our company has provided Sharjah Municipality with Solite Batteries. Sharjah Municipality has expressed their satisfaction with the performance, efficiency, and durability of our batteries.”
“A-MAP is privileged to be working closely with Sharjah Municipality for their fleet maintenance through Solite batteries. This is a prestigious partnership which endorses A-MAP quality standards and enviable reputation to deliver operational excellence with its batteries and service. The company is excited about the partnership and aims to set new benchmarks with Sharjah Municipality,” said Mr. Badami.
Apart from the Solite batteries, A-MAP also distributes world-class products such as Achilles high performance tyres, HYUNDAI XTeer premium lubricants and ASIMCO spare parts.
This year’s A-MAP participation featured SEBANG batteries, ACHILLES tires and ASIMCO spare parts along with our flagship battery brand SOLITE. Two stands were developed – one for tires and batteries whereas an individual stand for showcasing ASIMCO spare parts.
Renowned as the largest automotive aftermarket event in the region, the annual Automechanika Dubai brought together this year 2,017 exhibitors from 58 countries and 30,000 trade visitors from across the globe. It was organized at the Dubai World Trade Centre in May 2016.
According to Mr. Asad Badami, Managing Director of A-MAP, “This is our 7th participation. We rate this exhibition very highly and are proud to have one of the biggest participation in the exhibition.”
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